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User-generated content is the newest marketing strategy most companies are using. But what is this technique about? This is about taking advantage of the consumers and letting them promote the product without paying them. This may be in the form of pictures, videos, or whatever is the latest trend in social media. It’s a form of an engagement strategy between the producers and consumers.
Most companies take time to study this strategy because it makes it easier for them to gain sales. They prefer to exert much effort in user-generated content rather than advertisements. This saves them the budget and increases their profit.
Let’s say you’re the owner of a new brand and you want to keep up with the other businesses. How would you promote it? Here are some of the tactics in using this type of marketing technique.
Appeal to the Millennials
Millennials, or the digital natives, have taken over the internet, especially on social media. If they see a cute picture, they will share it with their friends and followers. If they see a video, whether informative or pure entertainment, they will share it. If they read an article or a blog post that captures their attention, they will share it. Millennials are very influential and are a key tool in the user-generated content strategy.
To attract the millennials, you must be writing compelling content. You have to make sure that they will be dying to get a hold of your product. When they do, encourage them to share their reviews about it through social media. This marketing strategy can vary from one company to another. It depends on how creative you are when it comes to engaging your consumers in your strategy.
Take it from Coca-Cola who used the user-generated content strategy so well. They began this fad where they printed out different names on their Coke bottles. They encouraged their consumers to take a picture of the bottle with their name on it and share it on social media. Hence, Coke gained more sales without spending too much on advertisement. They let the consumers do the promoting without actually paying them.
Don’t Stop, Trust the Blogs
Blogging has become the most utilized section in social media because let’s face it – everyone is into it. It can be a form of user-generated content when a blogger writes about your product without actually paying them to do so. Some owners send them freebies as gifts for doing so but most bloggers do it because they love to write. Other times, companies send products to famous bloggers. You do this if you want bloggers to review your products and provide opinion and influence to their readers.
You can also do guest blogging. This is where you’ll leave short promotions about your blog site or your blog post in another person’s blog. This increases readership and traffic towards your blog. You then can insert your strategy for user-generated content. Always make sure that you involve your readers in advertising your product.
Step Your Game Up
You already have your product, invested in advertisements, and sent gifts to famous bloggers to do a review, but sales still aren’t coming in well. You decided that you want to start writing an article that generates a ripple-effect. The problem is, you don’t know how to make you article as attractive as you want it to be. The answer is simple. Hire writers that Google loves and readers share.
As they say, “There’s no such thing as free lunch”. Well, they haven’t tried this strategy. Make use of free promotions that your consumers can do for you. Create creative engagement strategies for your customers to grow your sales. With these tips about user-generated content in mind, you’ll be at the top of the online marketing tier.
iPresence Business Solutions is a digital marketing company that has an army of well-trained online content writers with excellent credentials and work ethics. We make sure to orient and train our writers to deliver the best quality of work. If you ran out of ideas on how to write content that converts, our content writers can turn a dull, lifeless article into something that’s vibrant and witty.