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Blog optimization is arguably the most crucial aspect of crafting a blog post with the intent to captivate and inform an audience. The general rule of thumb is to keep blogs short and sweet, free of fluff, and random deviations, but there’s more to blog optimization than that.
A blog post is like a house. Its contents are the pillars that hold up the roof. A single dull sentence or uncreative word choice can compromise its entire structural integrity, causing the whole thing to collapse.
This is what happens when a blog post fails to capture the reader’s attention. Readers will veer away from uninterestingly written blog posts in the same way that potential home buyers will avoid rickety-looking houses. You need to do blog optimization to prevent such.
Remember: The first draft is never sufficient. Editing blogs goes beyond a mere spell-check. Blog optimization involves looking at a draft with the utmost scrutiny, slashing cheap sentences and worn-out crutches, and replacing them with sturdier, more attractive alternatives.
With this in mind, let’s get into the meat of things.
Don’t Be Vague
Yes, this goes without saying, but a lot of writers overlook their vagueness at times. One of the most prominent examples of confusion is the usage of such crutches as “things” and “stuff”.
These words prove to be especially detrimental to writers of niche or specialist blogs. In those environments, the usage of these words gives the whole article an unprofessional tinge.
Readers would need to allocate more brain resources to infer to find out what you mean by “stuff” or “things” – something your average online reader doesn’t find too attractive.
Instead, use nouns unique to the topic of your blog post, such as ideas, attributes, additions, etc.
Once you’ve straightened out your blog post and it’s looking as clear, crisp, and easily understandable as ever, let’s move on the next step in blog optimization.
Refrain From Bland Emphasis
A good example of this is the use of the word “very”. Such a practice is lazy and pitifully unromantic, as Robin Williams’ character Professor Keating stated in the movie Dead Poets Society.
Truly, in the affairs of the heart and of the blog, laziness will not do. The arts of wooing and blog posting are both steeped in creative wordplay. Cut out “very” – and its goofy cousin, “really” – out of your writing and substitute more interesting adjectives that don’t need any adverbs for emphasis.
Avoid Sounding Uncertain
Words like “maybe” and “almost” are the main culprits here. Your readers come to your blog to learn from what you’re posting. To linger on such uncertainties as “maybe” and “almost” defeats that purpose. When doing blog optimization, opt for a more secure, educated approach to information, so as to not forsake your authoritative position.
For example: instead of saying “Maybe phones will become obsolete one day,” you can say, “The rise of Virtual Reality and Augmented Reality is paving the path to reducing – if not eliminating entirely – the need for handheld devices.”
The last sentence conveys information to the reader in a way that does not compromise the authority of the writer.
Avoid Sounding too Certain
Conversely, words that express absoluteness, like “always” and “never”, are to be avoided as well. These words are overtly forceful and, more often than not, exceptions exist for such an absolute statement. Leaning on such words suggests insecurity; arousing suspicion in your audience and undermining you as an authoritative figure just as much as timid, uncertain words do.
Steer Clear of Buzzwords
Nothing makes bloggers sound more like a mouth-breather than the obnoxious usage of the word “literally,” or the blunt overuse of the word “amazing,” or even just using “just” too much. Such words are unwieldy and unbefitting of an informative blog. Plus they make you come off as ignorant to most readers with a decent eye for writing. Hence, they’re a prime target for blog optimization.
The most obvious example here is the word “amazing.” Amazement is no simple emotion but has lost its luster due to the inappropriate use of “amazing” in everyday conversation. Think of a superhero being asked to do menial tasks and being reduced to a superpowered community serviceman.
Seeing as the word already has a blunted edge in today’s language, using it in a context that doesn’t call for it would elicit frowns from more meticulous readers. To clip one’s toenails would hardly be “amazing” and neither would a massage chair or a gelato from the new ice cream place around the corner. In describing these not-so-superlative experiences, make sure to use the appropriate adjectives, such as satisfying, relaxing, and palatable, respectively.
The misuse of “literally”, on the other hand, is far more annoying than the misuse of “amazing.” It provides unnecessary emphasis on words that are very clearly “literally” meant, in place of such words as “really” or “actually.”
This word has frequently been misused by the hands of the younger population and using it in the same manner as they would make your reader think of you as someone juvenile, and your information, unreliable.
The word “just” isn’t technically a buzzword, but it adds unnecessary fluff to an otherwise compact and well-written sentence. Often added with the intent to make a significant sound less complicated, it instead damages the blogger’s authority by sounding too informal and suspicious.
For example, take the sentence: “Eliminate the word ‘just’ from your sentences, and you’ll get a tight piece of prose without sacrificing any meaning whatsoever.” Sounds crisp and concise, doesn’t it? Now add the word “just” at the beginning. See the difference?
Those are the three most important things to look out for when doing blog optimization. So long as you keep them in check, you do not need to worry about your readers clicking away from your blog in droves because of a flop post.
Contact iPresence Business Solutions now to optimize your blog posts. We have been in the content writing industry since 2001. We know what you need. We know how to do blog optimization.